Chervò S.p.A Acquires Chervò USA with a New American Focus

The most important worldwide exposition of golf products and services boasts the presence of the Italian company Chervò which reconfirms its international vocation.

Chervo's product in PGA Merchandise Show 2019

From the 22nd to the 25th of January 2019 we were the only golfwear Italian brand present at the PGA (Professional Golfers’ Association of America) Show in Orlando, Florida. This event is not only a showcase for the most prestigious brands in the sector, but year after year, it also reconfirms itself as the main event for the insiders (producers, distributors, retailers and professionals) and the most important and worldwide recognized exposition of golf products and services.

Discovering innovations: Chervò presents Mediterraneo 2019/20 among the exhibited collections

The collections we presented at the PGA show in Orlando include the Spring Summer 2019 collection, already available on the market, the Fall Winter 2019/20 with the aim of collecting bookings for future deliveries, and also the 2019/20 Mediterraneo Collection, a springy products line designed for the less hot season of tropical countries like Florida, the “Mecca” of winter American golf.

Chervò’s next challenges?
With the participation at the PGA Show in Orlando, we were able to reconfirm our international vocation after the acquisition of Chervò USA Inc. in 2018, the company licensee of the brand, established a few years earlier by American investors. In February the works of the brand’s new American headquarters will be completed in Palm Beach. In addition to spaces for office and warehouse, the structure will include an outlet for direct selling.

Founded in 1982, Chervò S.p.A. develops, manufactures, markets and sells quality active sportswear. It is present in more than 30 countries world-wide and boasts its own sales channels alongside selected distributors and licensees. Chervò S.p.A.'s products are sold in more than 1,000 stores including around 40 Chervò shops, as well as concession shops in some of the most prestigious department stores and golf chains.

In Vietnam market, Chervo brand were only distributed by HS Golf Vietnam., JSC

In the next days will be announced the inauguration of this new commercial pole for Chervò on American territory, an inauguration which retailers and consumers will take part in, and even personalities from the world of American sports and entertainment.

As the only Italian brand participating at the PGA Show in Orlando, we strengthened our presence on the American territory, once again showing our commitment to remain a leading player in the overseas market for a long time.