The Hall-of-Farmer Ernie Els signing an equipment deal with Srixon-Cleveland-XXIO to be - get this - an XXIO Brand Ambassador.
The 2018 PGA Merchandise Show opened for business at 8:30 on Wednesday morning from the Orange County Convention Center.
The 2017-18 PGA TOUR season started in October at the Safeway Open, but for most equipment manufacturers, the "season" doesn't commence until Jan. 1 — better known as the start of the equipment signing period.
PRGR is the Japanese golf company with no vowels. Where’s Vanna White when we need her?
Golf shoes are changing, and they're changing fast. In 2017 golfers demand a shoe not only look good but also provide comfort, right out of the box. It must also provide stability in the right places and be able to handle the harsh conditions encountered on the course throughout the entire season.