Mercedes-Benz Fascination 2017: The journey of satisfaction
The 7th Mercedes-Benz Fascination Motor Show officially opened on 5th July 2017 at Vietxo Cultural Palace, Hanoi. This year, the “Three-pointed star” brings up to 40 vehicles to the show, including 24 cars for display and 15 cars for test-drive, with the total value of 150 billion VND, together with impressive performances under the theme of “The Journey”. The event is open for public from 6th – 9th July, from 9:00 am - 8:00 pm every day. Fascination 2017 is expected to welcome more than 12.000 visitors.
Enhancing customer experience is the key strategy of Mercedes-Benz Vietnam (MBV) in 2017. At the 7th Fascination, MBV demonstrates a journey where Mercedes-Benz accompanies a customer from the very first day to the most emotional moment experiencing the vehicles for its. To embark on this journey, MBV showcases 40 different vehicles for customers to approach. Customers will easily find their favorite vehicles in the diversified product line-up from the A to S-Class, from the GLA to GLS, from the ultra-luxury Mercedes-Maybach to the high performance Mercedes-AMG.
“The Journey” to own the first car will be supported by the launch of Mercedes-Benz financial service package. Especially, customers making a deposit at the event will receive 1 voucher for 2 including 2 round-trip business flight tickets & 2 nights at the Intercontinental Danang Sun Peninsula Resort – one of the most beautiful resorts in Asia*.
50th anniversary of Mercedes-AMG: more emotion in the homeland of Affalterbach
Behind the three letters AMG lie a story of passion and victories in motorsport. AMG stands for Hans Werner Aufrecht (A), Erhard Melcher (M), two co-founders, and Grobaspach (G) in Germany - Aufrecht's birthplace. In 1960, Hans Werner Aufrecht and Erhard Melcher worked on the racing engine of the 300 SE at Daimler R&D department. Then, Daimler halted all motorsport activities. However, the two engineers continued improving the performance of the engine at Aufrecht’s garage in Großaspach. In 1965, Manfred Schiek, one of their colleagues at Daimler, attended the German Touring Car Championship with the 300 SE using the engine that they developed, and won 10 races! It was Manfred Schiek's success that motivated them to establish the AMG in 1967 and continued nurturing their passion.
Gradually, AMG has been famous for upgrading the engine and performance of Mercedes-Benz cars. AMG had step-by-step integrated into the Daimler AG, and it was not until 2005 that Mercedes-AMG Großaspach officially became a high-performance brand in Mercedes-Benz line-up. Mercedes-AMG became the spearhead in researching hi-performance engine, performance, materials, then testing in motorsport and applying in mass-production vehicles.
Since 2012, AMG has started participating in the Formula 1 under the official name MERCEDES AMG PETRONAS. Within 3 years, the success came to the German team. MERCEDES AMG PETRONAS won 3 consecutive Constructor Championship (2014, 2015, 2016) and 3 Driver Championship with 1 for Nico Rosberg & 2 for Lewis Hamilton. Together with the throne on the track, Mercedes-AMG is also the best-selling high-performance brand in the world. In 2016, there were 99 235 Mercedes-AMG vehicles delivered to customers, an increase of over 44% compared to 2015.
On the occasion of Mercedes-AMG’s 50th anniversary, customers will receive a “money-can’t-buy” package for two: The AMG Emotion tour “Spirit of AMG” in Affalterbach – the heart of AMG, and other emotional activities in Stuttgart – the homeland of Mercedes-Benz when purchasing the Mercedes-AMG GT S, S 500 Coupé, S 500 Cabriolet. 1 customer who chooses to get the Mercedes-AMG GLA 45 4MATIC will also participate in this program.
Mercedes-Benz Services – Helping customers finance their dream cars
MBV introduced to Vietnam customers its Mercedes-Benz Services (MBS) with many outstanding advantages compared to other financial solutions in the market. Nowadays, 50% of Mercedes-Benz passenger cars on the globe are financially supported. Vietnam customers can now own a Mercedes-Benz faster and easier thanks to the financial support of the brand.
National carrier Vietnam Airlines plans to launch the first direct route between Viet Nam and the United States (US) this year, with the destination being either San Francisco or Los Angeles in California.